Daniel Ciganovich
President / CEO at Innovative Dealer Alliance …
Consumers who are considering the purchase of a custom vehicle containing an aftermarket accessory package, have real concerns regarding warranty coverage. This encompasses both the coverage on aftermarket accessories and factory components. If your dealership is progressive and offering aftermarket accessory packages on new and pre-owned vehicles built either in-house, or through a restyler, you should be asking yourself these questions.
1) Does every consumer who purchases a dealership vehicle with one
of our aftermarket accessory packages know the level of warranty coverage we provide?
2) Is the vehicle purchaser properly educated on how to obtain any warranty documentation, and the process to obtain covered repairs?
3) What training do you provide the dealership sales/service staff regarding warranty coverage and process on modified vehicles?
4) What percent (sales staff) know the level of warranty coverage provided with each vehicle we modify?
5) How skilled is the sales staff at conveying this to the retail consumer?
6) Do you use other tools (signage or documentation) to communicate warranty coverage other than sales staff to the retail consumer?
7) How many sales are we not making on vehicles containing aftermarket accessory packages, due to the lack of knowledge or incorrect assumptions regarding effect on vehicle warranty?
Innovative Dealer Alliance’s POWERPlus supplemental powertrain warranty program is designed to ensure both restylers and dealerships can provide appropriate warranty coverage that meets the consumers’ needs and expectations. Our industry leading approach ensures every consumer considering the purchase of a vehicle containing an aftermarket accessory package is properly educated, and once a purchase decision is made they’re taken care of. This includes providing levels of coverage clearly posted on each vehicle, warranty documentation with specific coverage provided at time of vehicle sale, and a seamless claims process available nationwide through any OEM franchised dealership, or ASE certified repair facility. All while removing the potential costs and unknown liability from the restyler/dealership associated with providing additional warranty coverage on modified vehicles..
To learn more on how to take your custom vehicle program to the next level, and how to become a POWERPlus warranty provider please email us at: warranties@innovativedealeralliance.com
